Starting a new business can be overwhelming, you constantly have so many things to take care of and it seems like you never have enough time to do them. This constant pressure from endless tasks sometimes clouds your focus on the things you especially need to do to actually grow your business, get new customers, and make more sales. Let's dive into some simple ideas that'll help jumpstart your business.
One of the first things you as a new business owner should do is tell your friends and family about your new business. More often then not friends and family will be supportive of your new venture and will sometimes even be some of your first customers. Another huge plus of telling your friends and family is that whenever a conversation pops up between them and another person who needs something similar to what you offer there is a high chance they'll remember you and tell them about your new business.
Next thing you should focus upon after telling your friends and family is getting opinions. This goes hand in hand with telling friends and family, they'll often be eager to share their thoughts and from their new insights you can get a better idea of what you need to change, improve, or get rid of. After telling enough people about your business you'll also begin to notice common questions that pop up, from this you can change how you explain your business both in person and on your website to address these common questions.
Get social. After telling friends and family, start moving in front of the public eye by setting up social media profiles for your new business. Depending on your business choose which platforms which will best suit your needs. For example, for Rvoti we need to reach both people and businesses. As a result we focus mainly on our Instagram account and repost any business related content onto our LinkedIn. Some sites you should consider starting to build social presence for your new business are Instagram, Facebook, Rvoti, Twitter, and Pinterest. We might be a little biased, but Rvoti is our favorite choice, it's a place people come specifically to find businesses. All you need is a logo or cover image and a video up to 90 seconds long to join, the best part is nearly every type of business is welcome!
Now that you have your social media accounts ready, the next step is to grow them. Go back to your friends and family and share your new business's social media accounts. Start posting quality content and begin interacting with other accounts within your industry. The start will be difficult, but over time you'll get the hang of what works and what doesn't. While you may read articles telling you how much to post and the times to post at, the truth is no one actually has accurate insight into this except the people who create and manage the platform. For Rvoti we aimed to get rid of this whole concept of constantly putting out new content, that is why business profiles are limited to one video up to 90 seconds long that can always be changed. This way people can focus on bringing the best content they can.
Once your social medias are starting to get traction you can start focusing on other avenues to get more traffic onto your website. Firstly, if you don't have a website you really should make one, with today's tools you can have your website live within a few hours using services like Wix or Squarespace. Something you can do to get more traffic onto your website is giving away free information through the use of blogs. Post content you know people will find useful, by doing this you can get more people to pass through your website and possibly consider using or purchasing what you have to offer.
Hopefully these tips come in handy for growing your new business! Starting a new business is not easy, so give yourself a pat on the back for taking the difficult first steps to start one. With some hard work, consistency, and persistence you'll soon find your efforts paying off!